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Small Business
Needs Index

Millions of small business owners from around the world search every day for the things they need on Fiverr. The services they are looking for and search terms they use allow us to predict what’s important, what’s trending and what’s next for small businesses.

Today, over one year into the pandemic, many are still operating online or with limited in-person capacity. While this past year has been a year of chaos and change, we’ve also seen strength and resilience in ways we’ve never seen before.

Entrepreneurialism is still out there. Technologies are being used in new and innovative ways. People are getting more creative than ever. And most importantly, a recovery is in sight.

Note:

The following analyzes data from the millions of Fiverr searches to identify services that have seen significant increases in search over the past six months, compared to the previous six months.

Global Themes

Creating Your Digital Storefront

Following the initial shift from offline to online, businesses are now optimizing their e-commerce sites, prioritizing their brand image and getting creative. Digital transformation isn’t slowing down anytime soon and these services will likely be in demand  for a long time.

Amazon virtual assistant

+778%

Shopify store design

+302%

Shopify sales funnel

+103%

Wix website design

+102%

Wordpress theme customization

+63%

Global Themes

Recovering And Building Back

Many small businesses have shifted their focus to recovery and building back. Restaurants are trying to save and serve their customers by building their own food delivery apps. Businesses are looking to raise funds through crowdfunding, and take more control of their finances.

Food delivery app

+117%

Crowdfunding

+115%

Quickbooks

+83%

Bookkeeping

+40%

Accounting

+33%

Global Themes

Creativity Becomes Cash

People everywhere are trading in their everyday clothing for loungewear, valuing comfort above all. As a result of spending extra time at home, following a passion, or simply trying a new way to earn extra income, many creatives are turning their passions into businesses, particularly in the fashion industry.

Teespring promotion

+111%

Custom t-shirt-design

+106%

Clothing design

+56%

Streetwear

+48%

Embroidery digitizing

+46%

Global Themes

Start Something New

Entrepreneurialism has thrived during lockdown, as search trends point to the creation of new businesses. It is hopeful that despite the hard times that small businesses have recently faced, people are still out there innovating and following their dreams.

Business card design

+106%

Product mockup

+89%

Trademark

+82%

Market research

+54%

Brand identity

+32%

Global Themes

Up-and-Coming Technologies

Sometimes success means taking advantage of the latest technologies and software tools available. In this case, tools to help improve and ease business tasks and workflow. These are tools that are trending on Fiverr.

GetResponse
91
%
Elementor Pro
89
%
Cash App
83
%
Divi
50
%
AutoCAD
32
%

“The past year was one that no small business, and especially no restaurant, could have prepared for—finding the right services to help us pivot our business was essential to our survival... Now, over one year into the pandemic, we are grateful for the help we received along the way and feeling hopeful for our future.”

Clint Gray
Co-founder at Slim & Husky’s